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Express Course: Comic Book Marketing

$29.99

Creating your comics is just the beginning. Once it’s done, you’ve got to market it and sell it as well as print and ship it. This starter pack of our COMMUNITY PRO LESSONS will get you started by highlighting the basics of Market Research and the overall Marketing Process for both online marketing and offline marketing.

All five of these lessons are taught by Gamal Hennessy, a comics business consultant and attorney and all around great guy. Is there more to marketing than what you learn in this Express Course? Oh heck yeah, but this is enough to get you started off on your own and understanding the basic principles of comic book and graphic novel marketing, which is its own unique beast. Now you get to start mastering that beast!

Want more for your money? Sign up to become a member of the Comics Experience Community at the Pro level, and you’ll be able to attend the live monthly lesson, participate in the Q&A portion, and also gain access to two to three other live sessions per month (typically a Q&A session, an online happy hour, and a demonstration presentation), and you’ll have access to all the news and analysis, industry discussions, crowdfunding advice and the awesome and uplifting community itself. This also includes access to the archive of all the lessons, including the ones bundled here. And all of that is for the same price as the bundle above. Learn more about becoming a Community Pro member here!



You’ll get:

  • Access to 5 different Community Pro lessons on being a comics professional (see Course Content below)
  • A few case studies to review
  • Tips and Trade secrets
  • Terminology
  • A look at both online and offline marketing for comics
  • Basic understanding of marketing principles
Gamal bio image

Gamal Hennessy, Esq. is an entertainment transactions attorney specializing in comic book publishing and IP licensing. He began his career as the general counsel for the anime company Central Park Media before moving to Marvel Comics to become their International Publishing Manager. After Marvel, he set up Creative Contract Consulting to help independent creators and publishers protect their rights and revenue. Gamal is the author of The Business of Independent Comic Book Publishing, and The Business of Freelance Comic Book Publishing, and the co-founder of Comics Connection. All three projects help comic creators understand the comic book industry and develop profitable business models for their stories. 

You can follow Gamal on X at https://x.com/gamalhennessy

I’m a total newbie, is that okay?

Of course that’s okay! Our Community Pro lessons are designed as done-in-one’s covering a topic completely for people new to the topic to people who’ve got quite a bit of experience. And if you ever run into a problem, just let us know at info@comicsexperience.com and we’ll address it.

What is Comics Experience Community Pro?

Comics Experience Community Pro is an online community hosted by Comics Experience. The lessons in this bundle were originally live presentations we hosted online. The lessons you’re reading about here are from those live presentations, which is why they’re a little less polished than most course videos. In addition to a new Lesson like these each month, which are all followed by a Q&A session on that topic, we also host online work groups where we get together and all work on our individual projects, we have live happy hours, Demonstration sessions with comics professionals who show you their work as they’re doing it. There’s an online Discord that our members are able to access where we have fun and talk about comics creation and the business. We support each other, often prompting each others’ projects or crowdfunding campaigns. And you get analysis from industry veterans that you’ll find no where else! Sound like it’s fun and informative? That’s because it is! You can join it here!

Do I need to know a whole lot about comics?

Absolutely not.

Do I need to be a computer wiz for the class?

Nope.

What computer programs do I need for this course?

None! You’ll learn right inside our learning system!

To enroll in a Comics Experience digital course, you will need:


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