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This lesson is designed to help you understand how to structure your collaboration agreements in such a way that will fit your business model. We start with a general overview of contracts and business terms, and then focus on the specific structure of a collaboration contract. Finally, we break down each of the major business terms and discuss some best practices that will help you negotiate the right deal for your books.
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In this session, we look at the current developments in digital distribution and offer some suggestions on how to choose between the various options for your comics.
The goal of this lesson is to help you understand the role of pitches in comic book sales and help you conceptualize and construct pitches for your comics. As always, we start with some definitions and applications for pitches in the industry. Then we look at the different types of pitches and how you go about constructing them. Throughout the lesson, we offer examples of pitches to help elaborate the point.
In this lesson, we discuss the process of evaluating talent based on existing samples of their work. There’s also special insight from experienced editors Andy Schmidt and Chris Allo that you don’t want to miss.
The goal of this class is to help you understand all the elements that go into the decision to print your comics in physical media. First, we review the underlying decision to print and the factors that influence that decision. Then we explore the cost of printing, including paper stock, types of printing, and location of your printer. Then we look at the options you have for selecting a printer, before offering some tips on working with a printer and the amounts you ultimately decide to print.
This lesson synthesizes our six prior distribution lessons to build a framework you can use to determine the right combination of distribution channels for your comic.
This class explores bypassing traditional distribution channels and delivering comics directly to your readers. We define direct-to-consumer distribution and how it has grown over the past decade. We look at the benefits and challenges of adding this channel to your overall business model. We also discuss options for online and offline direct-to-consumer delivery and how your revenue will be impacted by using this method. Finally, we take a look at the decision factors you should consider before setting up this process.
This lesson introduces the idea of using libraries and schools as a way to get your comics in the hands of readers. We look at the historical relationship between libraries and the comic book industry in the US. Then we explore the benefits and challenges associated with getting your books into libraries, with a particular focus on the recent spike in censorship. We discuss how you make money from libraries and how to convince libraries to carry your book if you decide to circulate in this channel.
The goal of this class is to remove some of the mystery surrounding book distribution to help you determine if it makes sense for your comics. First, we define the scope of what we mean by bookstores and discuss the benefits and challenges of this channel, Then, we look at how this channel can generate revenue for you. After that, we examine the process of getting your book into the book channel and convincing readers and retailers to engage with your book here.
This class positions the direct market in relation to your comics so you can decide if it is a viable channel for your market and your stories. We start with some definitions and history of how this distribution channel came to be and how it got to the position it’s in now. Then we review the positive and negative aspects of comic shops, as well as the ways you can make money in this channel. Finally, we discuss the process of both getting a distributor for your comics and convincing comic shops to carry your book.
