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The goal of this class is to help you understand all the elements that go into the decision to print your comics in physical media. First, we review the underlying decision to print and the factors that influence that decision. Then we explore the cost of printing, including paper stock, types of printing, and location of your printer. Then we look at the options you have for selecting a printer, before offering some tips on working with a printer and the amounts you ultimately decide to print.
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This lesson synthesizes our six prior distribution lessons to build a framework you can use to determine the right combination of distribution channels for your comic.
This class explores bypassing traditional distribution channels and delivering comics directly to your readers. We define direct-to-consumer distribution and how it has grown over the past decade. We look at the benefits and challenges of adding this channel to your overall business model. We also discuss options for online and offline direct-to-consumer delivery and how your revenue will be impacted by using this method. Finally, we take a look at the decision factors you should consider before setting up this process.
This lesson introduces the idea of using libraries and schools as a way to get your comics in the hands of readers. We look at the historical relationship between libraries and the comic book industry in the US. Then we explore the benefits and challenges associated with getting your books into libraries, with a particular focus on the recent spike in censorship. We discuss how you make money from libraries and how to convince libraries to carry your book if you decide to circulate in this channel.
The goal of this class is to remove some of the mystery surrounding book distribution to help you determine if it makes sense for your comics. First, we define the scope of what we mean by bookstores and discuss the benefits and challenges of this channel, Then, we look at how this channel can generate revenue for you. After that, we examine the process of getting your book into the book channel and convincing readers and retailers to engage with your book here.
This class positions the direct market in relation to your comics so you can decide if it is a viable channel for your market and your stories. We start with some definitions and history of how this distribution channel came to be and how it got to the position it’s in now. Then we review the positive and negative aspects of comic shops, as well as the ways you can make money in this channel. Finally, we discuss the process of both getting a distributor for your comics and convincing comic shops to carry your book.
The goal of this class is to help you think through the different distribution options for your comic. We start with some definitions so everyone can understand the basic concepts. Then we look at the recent performance of the major distribution channels. After that, we look at some of the ways you can research the distribution trends for your specific comic and how you can use that information to select the best way to release your comic.
The goal of this class is to look at the modern state of comic book crowdfunding and focus on the best practices for your campaigns. We start with a general overview of the performance of comics on Kickstarter recently, then look at the factors you need to consider before deciding to launch a campaign. After that, we walk through the process of a comics campaign and provide some tips for making the process less stressful.
The goal of this class is to help you conceptualize comic con attendance as a professional creator. We start with a recap of the potential goals of con attendance and the pivotal decision to table or not table. Then we establish a framework for the event, breaking it up into before, during, and after the show. After that, we focus on each aspect of the experience, with an emphasis on selling products at the show.
This class will help you to determine the role conventions play in your career as a comic creator. First, we’ll establish some common definitions and parameters for what we mean by conventions. Then we’ll look at how comic creators can use conventions to benefit their careers. After that, I talk a little about how to select the right conventions for your work and deciding to table or not to table. Finally, we wrap up this class with a discussion about convention economics and the steps you can take to control and reduce your costs.
