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This lesson breaks down the different factors that go into setting page rates to give you a deeper understanding of their impact on your comics.
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This lesson combines all the information from the last four sessions on comic book economics in a case study designed to help you develop profit and loss statements for your comic book business.
The fourth class in our cluster on comic book economics explores the options available to comic book creators looking for money to get their businesses up and running.
This lesson explores all the different ways IP can generate revenue in the comic book industry. We start with a review of our basic definitions then spend the majority of our time looking at how each of the industry business models to investigate how they make money. The lesson ends with a comparison between potential revenue and actual profit and a brief example for comprehension.
This lesson identifies the various costs associated with participating comic book industry. We reintroduce our basic definition of costs, then break down the various categories of costs you need to consider. Then we look at some of the mitigating factors that you can use to reduce or eliminate certain costs from your business model. After that, we apply the cost categories to the business models we talked about last week before we get into a general discussion of risk tolerance and managing the emotional impact of costs on your comic book career.
This lesson provides a framework for understanding the financial aspects of comics. We explored the various current business models and methods for measuring economic success for various career paths in the industry.
This lesson highlights the benefits and the risks of using social media as a marketing tool, considers some of the factors that will impact your use of social media and offers some tips on how to use and not use social media to market your comics.
The goal of this lesson is to build on our prior discussion of market research concepts and apply them to a specific comic. It starts with an overview of the process, and then introduces a historical comic to use as an example. It goes through the process of breaking down the book, conceptualizing the ideal reader, applying a specific example of competition. It finally provides an exercise to help to find your readers, connect with them and transform them into true fans. Market Research Template
The goal of this lesson is to help everyone establish a baseline understanding of market research principles and then help you apply those principles to your comic book marketing. The lesson material PDF will help you capture synopsis, ideal reader, and competition information for each of your comics.
This lesson defines what a copyright is and why it is important to comic book creators, covers how copyright is established, and looks at the various uses of copyright before providing a screen-by-screen through the copyright process for comics.
