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This lesson identifies the various costs associated with participating comic book industry. We reintroduce our basic definition of costs, then break down the various categories of costs you need to consider. Then we look at some of the mitigating factors that you can use to reduce or eliminate certain costs from your business model. After that, we apply the cost categories to the business models we talked about last week before we get into a general discussion of risk tolerance and managing the emotional impact of costs on your comic book career.
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This lesson provides a framework for understanding the financial aspects of comics. We explored the various current business models and methods for measuring economic success for various career paths in the industry.
This lesson highlights the benefits and the risks of using social media as a marketing tool, considers some of the factors that will impact your use of social media and offers some tips on how to use and not use social media to market your comics.
The goal of this lesson is to build on our prior discussion of market research concepts and apply them to a specific comic. It starts with an overview of the process, and then introduces a historical comic to use as an example. It goes through the process of breaking down the book, conceptualizing the ideal reader, applying a specific example of competition. It finally provides an exercise to help to find your readers, connect with them and transform them into true fans. Market Research Template
The goal of this lesson is to help everyone establish a baseline understanding of market research principles and then help you apply those principles to your comic book marketing. The lesson material PDF will help you capture synopsis, ideal reader, and competition information for each of your comics.
This lesson defines what a copyright is and why it is important to comic book creators, covers how copyright is established, and looks at the various uses of copyright before providing a screen-by-screen through the copyright process for comics.
What is a contract? Why do comic creators need contracts? What happens if you don’t have contracts? What are the different types of contracts? What are the different elements of a contract? All these questions are explored in our first lesson on comic book contracts.
How does digital distribution fit into your publishing plans? This lesson defines digital distribution and the main forms in relation to print distribution. We’ll take a look at the benefits and challenges that come with digital, the various revenue models, and how to select the right partners.
How does licensing unlock the full potential of comics? This lesson defines what a license is, why it has value, how licensing has impacted the comic book industry, the requirements you need to achieve before you can start licensing your comics, and the contractual terms you need to consider for any licensing deal.
What are the risks of creator-driven publishing? This lesson defines creator-owned comic publishing and compares it to other types of deals. It also explores the positive and negative aspects of creator-owned deals, as well as the different types of creator-owned deals normally available to aspiring creators. Finally, it looks at how to go about finding a publisher willing to offer you a creator-owned deal and what you should look for in any deal you’re considering.
